2 Marketing Strategies to Put Into Action with Your QR Code Advertising Efforts

Discover 2 Marketing Strategies to Use for Your QR Code Advertising

Make Your Magazine Ad Work Harder

There is no doubt that people are on their phones. Whether you are driving in your car, walking down the street, or even in your own home, it seems nearly IMPOSSIBLE not to see people on their mobile devices. The amount of functionality that smart phones provide have enabled people to get more work done and have more fun with a device that fits in their pocket.

Savvy business owners have realized that instead of trying to get people off of their phones, it is easier to enable prospects to take action with their phones! While every entrepreneur, business owner, and salesperson would love to have people call them with a phrase like “how can I get your product/service?” that isn’t the reality. People are now researching more, checking testimonials, and are hesitant to invest their hard earned money unless they are absolutely positive they will receive a direct benefit. To help lower a prospects fear and get them to take the next step in your sales cycle, give them an opportunity to engage with your business by taking the first step by effectively using QR Codes.

QR Codes are those strange looking images that you might have seen on magazine ads, in your direct mail, or even on a bus bench. Tragically most business owners aren’t getting the most out of them (it’s not their fault, this is still so new). To help you to get the most out of your QR Code marketing efforts, I invite you to consider the following strategies to put into action today.

Call to Action – Putting a QR Code on an ad and hoping people take action will leave you disappointed in your results. Empower people to take action, make it obvious, from graphics to copy. Even the simplest copy such as “Scan today for Free offer” or “Use Your Phone for a Free Video” can skyrocket your results by 12% or more.
Lead Capture – QR Codes can be used to track people’s cell phone numbers, download an app, or even send them to a landing page where they can get more information. When you are deciding on where to use your QR Codes, don’t forget to make the key decision on HOW you will capture the prospects information.

While QR Code advertising may be the talk of the town, simply putting a code on your ads isn’t going to generate more leads for your business. Put in a call to action, focus on lead capture and watch as your leads and sales grow.

When you want the shortcut on how to use QR Codes as a complete part of your overall marketing strategy you can call me direct, on my cell phone at 303-841-8008.