Facebook has proven one consistent mantra to its user base: WE ARE GOING TO CHANGE. They can release any statement they want about “testing” or rolling out updates to different servers, the reality is that they are going to make changes.
Some changes that they put into action will have everyone clapping their hands and shouting “its about time!” while others will leave us scratching our heads. The reality is that people change their minds quickly, or as Heidi Klum says on Project Runway “one day you’re in, the next day you’re out”. With a user base that is soaring past 700 million users and being used as a platform in websites across the globe Facebook doesn’t want to be out. They won’t sit idly by, like mySpace, and watch their users be content with “this good enough”.
Stop looking at new features and start asking HOW you can use them in your business
Much like Google makes tweaks and fine tuning to their products and algorithm, Facebook has embraced that change is part of their business. While news outlets and bloggers may bash them for certain features or “enhancements” when the new functionality is put in place, the better approach is to simply ask “HOW?”
The question of “HOW” doesn’t get asked enough in our opinion. For example, with the onslaught of new features from the news feed to business pages, just a few questions you might ask yourself:
- How can I increase the amount of friend activity on my fan page?
- How can I put out interest piquing information that makes it as a Top Story?
- How do I consistently attract new people to by business page? To my personal profile?
- How can I create great content that people on Facebook want to interact with?
- How can I truly differentiate my business on Facebook?
When you can consistently ask “HOW” questions (and come up with the answers) then you will be headed in the right direction for domination on Facebook or any platform. While you can read help files, blog posts, and even videos on the nuances of the changes, we are asking you today:
HOW are you going to put the recent changes on Facebook to work for your business?
Take the first step to getting the most out of Facebook today by taking the Free course on Doubling Your Raving Fans. It will help you capitalize on any change Facebook throws your way with a complete strategy you can use each day.
When you are tired of trying to figure out your Facebook marketing strategy on your own, call me direct, 303-841-8008.
9340 E Star Hill Trail Lone Tree, CO, 80124 USA
todd@toddbatessytems.com • 303-841-8008
