Mobile Marketing– Combine QR Codes with Print Media to Maximum Conversion

Valuable Back-Cover Real Estate with QR Code

There is no question that mobile marketing is going to continue to grow. It has some of the largest growth potential with options like Facebook Places, Google Maps search, SMS Texting, and more. Now simply knowing that we can reach people on their smart phones isn’t enough. Looking at industry statistics on how many smart phones and data usage is occurring is helpful, but that won’t add income to our bottom line.

One of the easiest ways to get dive-in with mobile marketing is to use marketing mediums that you already have into action. Many business owners already are doing the following: sales letters, postcards, flyer inserts, magazine ads, catalogue mailings, etc. Instead of trying to launch a new exclusively mobile marketing medium, why not empower your target prospect to take action with their cell phone from your existing mediums?

I invite you to consider the following mobile marketing strategies to combine the power of print media with QR Codes.

QR Code on a Magazine Ad – Magazines are still being printed even with the power of the internet. People take magazines on vacation, read them at lunch, and why not let them interact with your ad? Give them the power to discover more by putting a QR code in your ad. Take them to a special video. Take them to a landing page that gives them a unique offer where they feel compelled to optin for more. Maybe even take them to your Facebook Fan page to get them to click “like”.

Make Your Magazine Ad Work Harder

QR Code on a Catalogue – The mailings of small catalogues are one of the most sure-fire ways to jump start sales. Major retailers like REI, Cabellos, Victoria’s Secret send catalogues with great regularity and you can get the same benefits they do when you mail your own catalogue (i.e. one retailer, Beeyoutiful, sends a powerful catalogue that their customers beg for). Take advantage of the prime real estate (front or back cover) and give your prospects a reason to act with their cell phone. Put a QR Code with an interest piquing call to action. You could take your prospects to a featured product, a great video, or even invite them to share a testimonial.

With your print media in place, now you can get even more out of it with QR Codes. The easier you can make it for prospects to take action from your ads the more leads and sales you will generate.

Discover a comprehensive marketing strategy that you can apply to mobile strategies and more with my FREE marketing manifesto.