Increase Website Traffic: The Ugly Truth

One online marketing topic that hasn’t lost any steam (even with Facebook) is the concept of traffic. While those of us in Los Angeles may dread the word “traffic” most business owners with an online presence crave it. After all the more people that you can expose to your product or service the more opportunity you have to generate sales. It’s really a simple formula when it comes down to it:

X Volume of Traffic * X Conversion Rate = $$ Volume of Sales

Even with this simple formula in place (and yes the numbers can change on a daily basis) the art of getting consistent and reliable traffic seems to be one that most business owners consistently chase or simply “hope” gets better. With regular changes to search engine algorithms and 100’s of millions of people spending countless hours on everything from YouTube to Facebook it can often seem overwhelming on where to focus your efforts to achieve the maximum volume of website traffic for your business.

There isn’t a silver bullet when it comes to increasing your website traffic

While some people may be chasing the silver bullet, or trying to use killer black hat methods to “game” the system achieving a top ranking isn’t always glamorous (or even quick to be had). Whether you are competing in a highly competitive local market or you are branching out and competing for traffic on an international level there are key methods that you can put into action that will help you crank up the traffic and sales from your online marketing efforts.

WARNING: The Tips You Are About to Read Take Effort, You Won’t Rise to the Top for $29 and with 5 Minutes of Effort

Content – There is no way around it, search engines like content and want to serve up the MOST relevant and engaging content to those who are making searches. You can’t put up a 20 page website today and say “it’s done” and then wait for the traffic to start pouring in. Part of the strategy to increase traffic to your website must include a consistent stream of regular UNIQUE content. Whether this means you dust off your keyboard of outsource the writing of content have a plan in place that ensures your site is updated with fresh engaging content every week (or maybe even daily).
Link Building – The greatest website in the world with the largest base of content can get ignored (ok maybe not ignored, but you will be missing a huge volume of traffic) if you don’t let the search engines know there are other sites that “think” your content is great. This can be a labor intensive job, but there are a few services that can make it easier and still provide quality work. When you can get a number of quality sites linking to you, with the right keywords, you will be in a position to capitalize on a tidal wave of traffic. The process of Link Building isn’t one you do 1 time and forget it, it is a process that doesn’t stop (unless of course you want the traffic to stop).
Social Networking – From BING to Google the search engines are aware of the importance of social networking. This includes everything from Twitter, Google +1 to the powerful Facebook. Incorporating social networking elements in your site and ensuring your social marketing efforts compliment your website will allow you to get more eager prospects to your home on the web.

When you have a online marketing strategy in place that includes fresh content, effective link building, and social networking you will be on your way to driving sales daily from your website.

Start getting more traffic to your website from social networking, link building, and content today by starting with my FREE power-packed Marketing Manifesto.

When you are tired of endlessly searching the internet, trying to find someone to write your content (or even do link building) simply call me direct today at 303-841-8008.