Business Strategy Session: Why This Magazine Ad Sucks

Don’t Let Your Magazine Ad Suck…in 4 Minutes and 14 Seconds Discover Key Marketing Tips for Your Next Ad

Even with the onslaught of new media, smart phones in nearly every persons hands, iPads, and Android tablets seemingly everywhere magazines still exist. Walk by a newsstand and you will find everything from a local publication to national magazines available.

For many small business owners, print marketing has been a part of their business for 20+ years. As business owners have seen struggling revenues many have pulled their ads due to a lack of response. Some people are launching new magazine ads and then cut the ad after 1 run because they didn’t get any leads which must mean “print advertising doesn’t work”.

A Great magazine Ad can be part of your overall marketing strategy

Unless you paid for an expensive ad to run in a publication that has 0 circulations it is unlikely you can point the blame at the magazine. Far too often entrepreneurs take an extreme amount of time deciding on WHICH magazine to put their ad in and then spend very little time actually working on the ad. They listen to the “sales rep” to get advice and then they wonder why the ad didn’t generate a single call, email, or inquiry.

Magazines are still a powerful way to pique interest from prospects and compel them to take action. As people sit on a Sunday afternoon, sipping their coffee, you have an opportunity to grab their attention, WHEN you know how to make your ad stand out from the rest. To avoid throwing your hard earned money away on a Magazine Ad that Sucks, I invite you to consider the following marketing methods.

Why should someone call you?
Does your ad look different than your competition?
What is the purpose of your ad?
How quickly can someone find out how they can contact you?
How are you tracking responses?

Making an excuse like an ad is for “branding” or because that’s what “everyone else does” is a sure-fire way to end up broke. Each piece of marketing that you launch should fit within your overall marketing strategy. When your ad is published you should be able to count on a certain number of phone calls, email inquiries, or even in-store visits. If your ad isn’t generating consistent results, then it is likely your ad sucks.

Discover today how your magazine ads, online marketing and more can be part of a complete strategy for your business. Download my FREE small business marketing manifesto today to help you generate daily leads and sales.

When you want me to personally review your ad, give you feedback, call me direct, on my cell phone at 303-841-8008 and I will share with you how you can get your ad to me for my review.